The following is the second of many stakeholder updates that we regularly send via email to our internal network. Typically, stakeholder/investor updates are kept private and confidential. In the spirit of transparency and accountability, I decided to publish our stakeholder updates (but left out a few confidential numbers). Who knows, maybe it'll lead to something great. If you are interested in getting on the list to receive future stakeholder emails, subscribe here.

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Hey there, happy Thursday!

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I do not have plans or ambitions to raise money for Thursday Labs in the next year or two. But, I am a big fan of investor updates.

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More importantly, I’m a big fan of transparency, building in public, taking accountability, and asking for help. So, this is the second of many stakeholder updates that I send out regularly to the Thursday network.

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About Thursday

We build marketing engines for seed-stage startups who are ready to start creating content, but are slightly too early to hire a world-class VP of Marketing.

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For around 6 months, we produce the podcast and run their blog, newsletter, social media channels, and website. Meanwhile, we build their playbook for success on each channel and figure out their unit economics.

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When we’re done, we source, train and hire a VP of Marketing from Thursday Club, our private community of marketing executives, to run the playbook.

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Recent Launch

Origin Stories & Hosting Unique Events with the Co-Founders of We Belong Here Music Festival

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In the last stakeholder update, I mentioned that we were kicking off with POSH, a seed-stage event-management platform. Here’s where that landed:

• We produced and launched HOSTED by POSH, a magazine that is filled to the brim with captivating tales of event transformations, ingenious tips for hosting unforgettable gatherings, and clever hacks to make the most of any budget. Think of it as POSH’s media arm, and we build and run all of it.
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• We published the first full-length podcast on YouTube (see above) and Spotify. Episode 02 drops next Thursday.
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• We wrote and published the first two blog posts and newsletter issues:
  5 Tips For Hosting Unique Events in Saturated Cities With the Co-Founders of We Belong Here Festival
  ‍The Ultimate Guide to Booking the Perfect DJ for Your Event

• Subscribe to the weekly newsletter
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• We’ve already shipped dozens of pieces of daily content on Instagram and TikTok, pointing back to the podcast, blog, and newsletter. Check out a few examples of the short-form clips that we edited from Episode 01:

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We prefer not to disclose the metrics and results of our client’s content, but we are thrilled to share that within the first few days of launching Episode 01, POSH’s co-founders have received a number of emails and texts from investors and customers who have dragged their feet in the past, asking to re-engage by investing and hosting events on their platform.

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Overall, people are impressed with the production quality, and it’s proving to have stellar results for our clients. As we’ve been saying for years; quality always wins.

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What Comes Next?

1. Our broader “collective” of 25 designers, editors, videographers, writers, etc. is continuing to expand at a comfortable rate. Within the next few months, we will start hiring full-time producers and account managers as we bring on our next set of clients.
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2. Our pipeline of potential clients is pretty overwhelming right now (which is exciting)! We will begin choosing and working with our next 2 companies before May. If you have a company in mind that could benefit from our work, feel free to reply to this email to connect us. If the deal lands, we’ll send you a 5% referral fee.
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3. Tonight, we are hosting a private sushi-making class in Manhattan for Thursday Club members, as well as a handful of founders and VCs. Check out the Instagram channel tomorrow to see photos of a bunch of techies making sushi. Reply to this email if you’d like to be invited to future events in NYC!

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That’s all for now, folks. Got any advice or ideas as to how we can improve? I’m all ears.
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Major gratitude to everyone who has been involved since the start.
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Cheers and happy Thursday 😉

—Jake

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